Welcome to the “Budverse” Budweiser Releases its First NFT Collectibles
Digital transformation has laid the ground for new assets in the modern economy. As we move forward to the end of 2021 – a year of new trends – the hype around NFTs and the increased interest of companies in unique digital assets shows no sign of cooling down. The strong development of NFTs is opening up new solutions for all aspects of marketing. Among the new supporters of this trend, Budweiser is the latest brand to attract attention as it enters the world of NFTs . Budweiser and NFTs Budweiser is introducing its own NFTs, which will be the first leap in the company’s larger crypto ambitions. Cyber Monday marked the debut of Budweiser’s first series of NFTs: Budverse Cans: Heritage Collection, today. The series will span 1,936 individual NFT collections, alluding to the year the companies began releasing canned beer. Each NFT will include vintage photos, advertising, and historical chart design elements from the brand. “Now you can own a piece of history and a collectible th...